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6 PRINCIPLES OF MARKETING.

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Kotler Gary Armstrong File Length. This book was released on 16 November 2016 with total page 624 pages. CONTEMPORARY MARKETING Seventeenth Edition is the proven premier teaching and learning resource for foundational marketing courses.

Each element of the marketing mix-product price distribution and promotion-is a subset of the overall marketing strategy. Contemporary Marketing 17th Edition is written by Louis E. Production orientation A belief that the way to compete is a function of product innovation and reducing production costs as good products appropriately priced sell themselves.

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